Lo Racó is located in a privileged place, in the bottom of the Massís dels Ports, in a picturesque village, el Mas de Barberans, in an emblematic building in the middle of the village. An excellent treatment that you will feel like at home. But without any doubt what makes Lo Racó an exceptional place is its cuisine. The raw materials, seasonal products, from the region and with a high quality.
How to communicate online the pleasure of the great cuisine? By using the three main strategic areas. Firstly a website based in sensations with pictures of the dishes so it transmits a warm environment.
The next step is a coherent brand’s presence in social media. If we are sure we can offer a good quality service, why we should not make use of customer’s opinion on the main travel sites.
And in third place, the seasonal campaigns. Even though there are many topics to talk about, those communication campaigns, strengthen the image of Lo Racó, and are part of a solid branding process.